Mobile Marketing

University of Cape Town Graduate School of Business
Cape Town, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' The Executive Education unit has entered into an exciting collaboration with the Instituto de Empresa, one of Europe’s leading international business schools, for the design and presentation of Mobile Marketing. This collaboration allows us to combine all the latest experience on telecommunications from Latin America and Europe with the learning from the exponential growth in telecommunications in Africa. The result is an experience rich in exciting potential. The three-day programme that is the result of this collaboration combines our insights in the fields of Mobile Marketing, Information Systems, Telecommunications, Experiential Marketing and learning processes to create a definitive Mobile Marketing programme that seeks to be the best on offer globally.

Programme Benefits

Learn about the major mobile technologies and platforms that are available to marketers in South Africa
Get ideas from inspirational Mobile Marketing case-studies from around the world
Learn about some of the hottest mobile platforms and portals in SA and what is possible with them
Move beyond mobile spam and towards adding value through anticipated, relevant and timely mobile communication
Get a strategic model for designing mobile marketing campaigns
Learn how to enhance your traditional media campaigns by integrating mobile into your mix
...''

Elements of this syllabus are subject to change.

Phone:+27 (0)21 406 1922

School Address/Venue(s):

UCT Graduate School of Business
Breakwater Campus
Portswood Road
Green Point
Cape Town
South Africa

Jobs & Resumes: Cape Town
Houses & Roommates: Cape Town
Travel Agencies: Cape Town

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