Dirty Hands Wine Marketing

University of Cape Town Graduate School of Business
Cape Town, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' South African wine marketers can change their world, and create a major, profitable slice of the wine economy, by the development of knowledge. In this course they will explore the rules of survival and expansion and learn how to adapt to these to their advantage. There is a winning formula for every brand in South Africa, regardless of size or budget. Learn how to discover that formula and build your brand.

Programme benefits
Delegates will learn to:

Find the solutions to the unique problems that your brand faces
Discover how to increase volumes and lift margins
Navigate through the information universe to find the best ways forward
Get a feel for the magic, the messages that every wine drinker loves and will pay for
Key learning components are:

evaluate your brand
choose the best markets
select the best price points
improve brand value
communicate with your market
get the best out of label design (and label designers)
assess opposition and their skills
differentiate your brand
create brand personality
get the most out of marketing spend
find gaps
maximize your assets
get your customers to help you build your brand
make, package and sell your own wine that you made with your own hands
...''

Elements of this syllabus are subject to change.

Phone:+27 (0)21 406 1922

School Address/Venue(s):

UCT Graduate School of Business
Breakwater Campus
Portswood Road
Green Point
Cape Town
South Africa

Jobs & Resumes: Cape Town
Houses & Roommates: Cape Town
Travel Agencies: Cape Town

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