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Training Course:

Business Acumen for Artists

School/Trainer:

University of Cape Town Graduate School of Business
Cape Town, South Africa

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' The course will teach artists everything they need to know about basic business from how to manage their finances to how to market themselves more effectively and critically ?to negotiate decisively when pitching a product. This is a profound practical investment for artists who will emerge more confident about their creative aspirations and much better equipped to continue working creatively but without being so vulnerable to exploitation.

Programme benefits

A thirteen week journey exploring the elements required to hone the business acumen vital to make the artistic endeavour sustainable and profitable.
The process is underlined by a six month mentoring support function
Develop fluency in the language of Business
Finalise a business plan
Gain financial and money management skills
Learn to negotiate effectively when pitching a product
Learn from other creatives
Survey and analyse potential financial sources and income-generating options
Generate possibilities through Improvisational Theatre and exposure to the skill of Active Listening
Use public relations effectively
Explore web-based strategies for personal branding and convergence
Apply new skills through journaling and reflection ...''

Elements of this syllabus are subject to change.

Please go to the school's official website for training price and schedule:
http://www.gsb.uct.ac.za/

Phone:+27 (0)21 406 1922

School Address/Venue(s):

UCT Graduate School of Business
Breakwater Campus
Portswood Road
Green Point
Cape Town
South Africa

Jobs & Resumes: Cape Town
Houses & Roommates: Cape Town
Travel Agencies: Cape Town

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