Marketing Strategies

The University of Auckland Business School
Christchurch, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This course demystifies marketing and explains what makes marketing the key to business success. It covers the fundamental tools needed to plan and implement marketing strategies for your business, product or service. Practical skills of marketing planning are presented, based around a number of strategic decisions:
- What product or service are you marketing?
- Which customers are you marketing to?
- How do you reach and win new customers?
- How do you keep your existing customers happy?
- What are your competitors doing?

You will gain an understanding of the concepts and tools required for implementing modern marketing strategies.

Who should attend?
This is a basic and practical course designed for any leader or professional working with products or services who wish to improve their understanding of the marketing process. It assumes no prior training in marketing.

Learning outcomes
By the end of this course, you will:
- understand the concepts involved in a market, such as segmentation and positioning
- understand the elements of the marketing mix
- have a basic working knowledge of the difference between marketing products and marketing services
- have put your new skills to work to produce a basic marketing plan.

Content
- Fundamentals of marketing and marketing planning
- Marketing environment and competitor analysis
- Principles of product and service decisions
- Pricing decisions
- Channel and distribution decisions
- Promotion decisions
- Preparing an implementation document ...''

Elements of this syllabus are subject to change.

Phone:+64 3 364 2470

School Address/Venue(s):

Continuing & Bridging Education
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

Jobs & Resumes: Christchurch
Houses & Roommates: Christchurch
Travel Agencies: Christchurch

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