Design for Business Growth

The University of Auckland Business School
Christchurch, New Zealand

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Competing in today’s marketplace is becoming more difficult. Customers are more demanding, market conditions change rapidly and growing competition often squeezes profit margins and makes differentiation difficult, yet some companies are doing phenomenally well and are outstripping the competition with better products, services and processes. Some put this down to skill and talent, but this is a small part of the story. Design is a discipline based on consistent principles. This course works through the principles of design to provide a framework for any company in any sector. Equipped with this, you can objectively and consistently evaluate your company’s products, services and processes, and move towards creating offerings which are more compelling to the market, and hence more successful. The course considers the advantages of being ’design-led’, focuses on implementing design principles at every level of the organisation, and lays out a process for pursuing design leadership for business growth. It also covers three key steps that every organisation should undertake to improve design quality and the success of its products and services - understand your values, understand your customers, and encourage innovation.

Who should attend?
The course is aimed at managers and CEOs. It is intended for those who have an influence on organisation strategy and design and have the ability to mandate change.

Learning outcomes
By the end of this course, you will be:
- equipped with a framework to consistently design new products and services that appeal to customers, align with their needs and succeed in the market
- enabled to better pursue creativity and innovation and to develop a culture that fosters smart design.

Content
- Dispelling design myths
- What is design?
- Does good design pay?
- Why is design important?
- The design leadership continuum
- Why be design led?
- Becoming design led
- Practical steps - understand your values, understand your customers, encourage innovation
...''

Elements of this syllabus are subject to change.

Phone:+64 3 364 2470

School Address/Venue(s):

Continuing & Bridging Education
University of Canterbury
Private Bag 4800
Christchurch 8140
New Zealand

Jobs & Resumes: Christchurch
Houses & Roommates: Christchurch
Travel Agencies: Christchurch

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