Advertising in the Digital Age

UCLA Extension
Los Angeles, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' With a focus on how to develop innovative and effective online advertising, this course teaches you how to plan, create, track, and optimize all types of consumer targeted online advertising campaigns. Topics include media planning and buying in the digital environment; ad creative development, search marketing; email marketing, landing page optimization, digital video advertising. The course also explores how to leverage emerging trends such as user generated content, social media/networking, behavioral targeting -- all viewed from an advertising perspective. The course is highly interactive and uses case studies to illustrate and demonstrate each topic. Additionally, as part of this course, students will attend exclusive guest-speaker presentations from leading online media companies (previous guest speakers include Google, Facebook, Yahoo!). ...''

Elements of this syllabus are subject to change.

Phone:(310) 825-9971, (818) 784-7006

School Address/Venue(s):

UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA

Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles

Search other schools for Advertising in the Digital Age training resources.

International Accounting
International Taxation
Management Accounting
Principles of Accounting
Advertising Principles and Practices
Communicating the Brand
Consumer Behavior and Decision Making
Consumer Market Research
Economic and Strategic Fundamentals
Customer Relationship Management
Ethics in Marketing and Advertising
Green Marketing Strategies
Integrated Marketing Communications

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: You do not need to register before you can use most of our services. You will get a code for each posting ever made on this website. It is the key for you to remove the posting anytime by yourself.