Communicating the Brand

UCLA Extension
Los Angeles, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that is notoriously subjective where success is difficult to measure. This course analyzes the field of marketing communications, and prepares managers for the challenges they face in creating effective advertising campaigns. ...''

Elements of this syllabus are subject to change.

Phone:(310) 825-9971, (818) 784-7006

School Address/Venue(s):

UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA

Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles

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