Training Course:Economic and Strategic FundamentalsSchool/Trainer:
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environment, such as first-mover advantage. We will also discuss the difference between country and firm-specific advantages, and which are more sustainable. In addition, we will outline the phenomenon of leading markets and their affect on a global strategy. Finally, we will discuss major problems that global companies often face, such as global competitors, exchange rates and barriers to entry. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.uclaextension.edu/
Phone:(310) 825-9971, (818) 784-7006
School Address/Venue(s):
UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles
Search other schools for Economic and Strategic Fundamentals training resources.
Other training courses offered by UCLA Extension:
International Taxation
Management Accounting
Principles of Accounting
Advertising in the Digital Age
Advertising Principles and Practices
Communicating the Brand
Consumer Behavior and Decision Making
Consumer Market Research
Customer Relationship Management
Ethics in Marketing and Advertising
Green Marketing Strategies
Integrated Marketing Communications
Marketing Techniques in a Transition Economy
Media Planning and Analysis
New Product Introduction
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