Customer Relationship Management

UCLA Extension
Los Angeles, California, United States

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In the global marketplace, where the overriding emphasis is on cost, the value of the customer can transcend the great race to the bottom line and allow businesses to thrive while others are victimized by rapidly changing buying behavior fueled by an explosion of technology. This course provides students with a working knowledge of the principles and best practices for managing customer relationships that result in unsolicited testimonials and relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan. Topics include customer profiling, market segmentation, customer service, retention, relational databases, and CRM software. Student are encouraged to participate in discussions on current and generally unpredictable trends, return on investment from sales and marketing expenditures, and how popular myths propel the uninitiated to obscurity and extinction. The course is intended for students and business professionals who have taken one or more courses in personal selling, marketing, market research, product development, the physiology of why people buy, and advertising. Coursework lends insight into the key CRM concepts needed to make informed and effective business decisions, make more sales, and increase profits with ease. ...''

Elements of this syllabus are subject to change.

Phone:(310) 825-9971, (818) 784-7006

School Address/Venue(s):

UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA

Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles

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