Training Course:Green Marketing StrategiesSchool/Trainer:
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' What’s red hot in marketing today? Being "green." As business becomes more aware of the need to be sustainable and green becomes vogue, marketers need to help companies with this effort. Today’s marketing professional needs to do more than sell products, they need to be part of the cultural shift and move toward more sustainable practice. But there are pitfalls. Learn how to avoid being labeled a "green washer." Learn what it is to be green and how to integrate sustainable strategies into marketing practice that will improve the bottom line. This course analyzes the current market situation and its opportunities, providing practical solutions, case studies, and examples that demonstrate how innovation is the key to sustainability and to consumers’ hearts. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.uclaextension.edu/
Phone:(310) 825-9971, (818) 784-7006
School Address/Venue(s):
UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles
Search other schools for Green Marketing Strategies training resources.
Other training courses offered by UCLA Extension:
Principles of Accounting
Advertising in the Digital Age
Advertising Principles and Practices
Communicating the Brand
Consumer Behavior and Decision Making
Consumer Market Research
Economic and Strategic Fundamentals
Customer Relationship Management
Ethics in Marketing and Advertising
Integrated Marketing Communications
Marketing Techniques in a Transition Economy
Media Planning and Analysis
New Product Introduction
Professional Selling: A Practical Approach
Relationship Marketing
Strategic Marketing
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