Training Course:Integrated Marketing CommunicationsSchool/Trainer:
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts and measuring "return on communications investment." Through individual analysis and presentations, students learn how to apply core marketing principles by using the latest IMC methods and communications tools. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.uclaextension.edu/
Phone:(310) 825-9971, (818) 784-7006
School Address/Venue(s):
UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles
Search other schools for Integrated Marketing Communications training resources.
Other training courses offered by UCLA Extension:
Principles of Accounting
Advertising in the Digital Age
Advertising Principles and Practices
Communicating the Brand
Consumer Behavior and Decision Making
Consumer Market Research
Economic and Strategic Fundamentals
Customer Relationship Management
Ethics in Marketing and Advertising
Green Marketing Strategies
Marketing Techniques in a Transition Economy
Media Planning and Analysis
New Product Introduction
Professional Selling: A Practical Approach
Relationship Marketing
Strategic Marketing
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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