Training Course:Media Planning and AnalysisSchool/Trainer:
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This course examines the function and objective of the media, as well as the structure and operation of agency media departments. Topics include fundamentals of media research, evaluation and function of major media forms, media programs in relationship to consumer product usage patterns, costs and weight evaluations, and writing a media plan. Guest speakers are featured. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.uclaextension.edu/
Phone:(310) 825-9971, (818) 784-7006
School Address/Venue(s):
UCLA Extension, 10995 Le Conte Avenue, Los Angeles, California 90024 USA
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles
Travel Agencies: Los Angeles
Search other schools for Media Planning and Analysis training resources.
Other training courses offered by UCLA Extension:
Communicating the Brand
Consumer Behavior and Decision Making
Consumer Market Research
Economic and Strategic Fundamentals
Customer Relationship Management
Ethics in Marketing and Advertising
Green Marketing Strategies
Integrated Marketing Communications
Marketing Techniques in a Transition Economy
New Product Introduction
Professional Selling: A Practical Approach
Relationship Marketing
Strategic Marketing
Brand Management
Writing for Marketing and Advertising
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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