Brand management essentials

The University of Sydney Centre for Continuing Education
Sydney, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Brand management defines the strategic direction and internal disciplines required to create value for an organisation, its shareholders, customers and other key stakeholders. Over two interactive days you’ll gain a ’real world’ understanding of how to achieve brand leadership, articulate brand essence, create a brand wheel, evaluate various brand architecture and portfolio options, and learn what it takes to be a challenger brand - for both intangible and tangible brand offerings. ...''

Elements of this syllabus are subject to change.

Phone:+61 2 9036 4789

School Address/Venue(s):

160 Missenden Road Newtown NSW 2042 Australia

Jobs & Resumes: Sydney
Houses & Roommates: Sydney
Travel Agencies: Sydney

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