Training Course:Effective search engine marketingSchool/Trainer:The University of Sydney Centre for Continuing Education
Sydney, NSW, Australia
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' A successful search engine marketing strategy is one of the primary ways in which business websites can attract new customers. During this course we’ll explore the main search-engine marketing techniques for business websites. You’ll learn about the process of search engine optimisation, including keyword research, writing optimised content, getting web pages indexed by search engines and tracking the outcomes. You’ll discover new online tools and resources to implement successful campaigns, learn about ’link popularity’ and how to develop an effective link building strategy, and understand what ’pay-per-click’ advertising is, how it can be used and the stages required to set up and manage campaigns. ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.cce.usyd.edu.au/
Phone:+61 2 9036 4789
School Address/Venue(s):
160 Missenden Road Newtown NSW 2042 Australia
Jobs & Resumes: Sydney
Houses & Roommates: Sydney
Travel Agencies: Sydney
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Other training courses offered by The University of Sydney Centre for Continuing Education:
Emotional intelligence in the workplace
Essentials of workplace communication
Public relations essentials
Business process design and implementation
Leadership and management fundamentals
Stakeholder management
Strategic thinking skills
marketing
Brand management essentials
Conference and corporate event management essentials
Key account management
Marketing essentials
Selling fundamentals
Strategic marketing planning
Web 2.0 - Facebook, blogs and marketing
Developing a voice that sells
Listen and speak under pressure
Business writing
Editing and proofreading
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