Training Course:EFFECTIVE KEY ACCOUNT MANAGEMENTSchool/Trainer:Singapore Management Consulting Associates
Singapore, Singapore
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Whatever business your organization is involved in, there will be a few major customers that contribute the most in terms of sales, though not necessarily profits. These customers are referred to as key accounts - customers that organizations must retain or secure in order to pursue a growth strategy.
There is a dire need to recognize that the competencies required to manage key accounts are different from that of the more conventional accounts. In addition, there is a lack of information regarding benchmarks in this important aspect of marketing activity.
OBJECTIVES
This intensive programme equips you with the competencies to:
· master the key account management strategy to develop and retain key accounts more effectively and profitably
· identify and classify key accounts
· key account penetration and maintenance process
· define the competitive edge
· select the winning accounts
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.smca.com.sg/
Phone:+65 9855 1006
School Address/Venue(s):
22 Jalan Membina #05-66＿Singapore
Jobs & Resumes: Singapore
Houses & Roommates: Singapore
Travel Agencies: Singapore
Search other schools for EFFECTIVE KEY ACCOUNT MANAGEMENT training resources.
Other training courses offered by Singapore Management Consulting Associates:
POWERFUL BUSINESS PRESENTATION SKILLS
PERFORMANCE MANAGEMENT & APPRAISAL
TRAIN THE TRAINER
INTERNAL CONSULTING SKILLS
STRATEGIC PLANNING & INNOVATION
LEADING TEAMS TO SUCCESS
CUSTOMER/CLIENT RELATIONSHIP MANAGEMENT
VENDOR & SUBCONTRACTOR MANAGEMENT
POWERFUL COMMUNICATION SKILLS FOR MANAGERS
ASSERTIVE COMMUNICATION SKILLS
MANAGING CONFLICTS ASSERTIVELY
EEFECTIVE BEHAVIOUR BASED INTERVIEWS
EFFECTIVE RISK MANAGEMENT STRATEGIES
EFFECTIVE SUPPLY CHAIN MANAGEMENT & CONTROL
LEAN LEADERSHIP
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