Evaluation and measurement Workshop

Pinnacle PR Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-media PR, online measurement, and using specialist agencies. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and practical workshops to build practical skills.

...''

Elements of this syllabus are subject to change.

Phone:+44 (0) 20 72 50 42 90

School Address/Venue(s):

Pinnacle PR
St John’s House
54 St John’s Square
London EC1V 4JL
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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