Strategic PR skills

Pinnacle PR Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives.

Course content
1: developing a PR strategy

· Aligning communications with business strategy

· Identifying & monitoring issues

· Identifying & engaging key stakeholders

· Developing objectives, messages & strategic approach

· Choosing the right tactics

· Winning top level support for a PR strategy

2: planning & managing a PR campaign

· Creating & managing a timeline and budget

· The role of the press office �real & virtual

· Media relations & non-media relations tactics

· The importance of creative PR

· Becoming Web enabled �online tools & techniques

· Incorporating other PR disciplines into a campaign

· Running international campaigns

· Measurement & evaluation

...''

Elements of this syllabus are subject to change.

Phone:+44 (0) 20 72 50 42 90

School Address/Venue(s):

Pinnacle PR
St John’s House
54 St John’s Square
London EC1V 4JL
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

Search other schools for Strategic PR skills training resources.

CSR: Corporate responsibility
Evaluation and measurement
Internal communications
International PR
Online PR
Pitching to the media
Planning and managing PR campaigns
Protocol and etiquette
Spokesperson skills
Stakeholder engagement
Client management
International campaigns and accounts
PR agency skills
Sustaining creativity
Press release writing
Speechwriting
Writing for PR
Writing for the Web
Advanced public affairs

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: Want to find a place to stay close to the school? Or homestay in a different country? Try the house rental message board where you can search for roommates and post shared rooms or apartments for rent.