Sustaining creativity

Pinnacle PR Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In order to keep accounts and build long-term client relationships, PR agencies need to maintain their creativity �not just at the start or for particular projects �but also day-in, day-out, all year round. Your clients are bombarded by speculative and opportunistic approaches from other agencies who would love to steal your business. Ensuring your team are always being as creative as possible, will help ensure you don’t let your rivals get their foot in your door.

Course content
Matching creative thinking to client accounts and key audiences
Effective brainstorming to generate exciting, original and appropriate ideas
Generating ideas that communicate key messages, build brand and drive sales
Choosing the right PR tactics, media outlets and journalists
Maintaining the longevity of creative ideas and programmes to maximise their benefit to the client
Utilising successful campaigns to build agency profile and maximise their benefit to the agency
Effective monitoring, reports and evaluation to ensure positive client recognition ...''

Elements of this syllabus are subject to change.

Phone:+44 (0) 20 72 50 42 90

School Address/Venue(s):

Pinnacle PR
St John’s House
54 St John’s Square
London EC1V 4JL
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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