Writing for the Web Workshop

Pinnacle PR Ltd.
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' People consume information differently online: readers�attention span, scanning habits and navigation behaviour all confound the assumptions of writers who are used to traditional documents and paper. This course explains and then implements in practice the ideas and skills required to translate good writing into effective writing for the Web.

Course content
Understanding Web reading behaviour
Rules for effective Web texts ve Web texts
Adapting style and tone for Web writing
Different forms of Web writing
Blogs, websites, e-newsletters
Dos and don’ts
Formatting texts for the web
Structure for web texts
Best practice examples
Practical workshops (laptops provided)
Individual feedback ...''

Elements of this syllabus are subject to change.

Phone:+44 (0) 20 72 50 42 90

School Address/Venue(s):

Pinnacle PR
St John’s House
54 St John’s Square
London EC1V 4JL
UK

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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