Training Course:

PR strategy and planning Workshop


Pinnacle PR Dubai

Dubai, United Arab Emirates

Course Format:
Classroom | E-learning | Virtual | Online/Live | On-site/In-house | Blended

Course Description:

This course teaches communications professionals how to create effective PR strategies with defined and achievable objectives, and translate these strategies into specific and practical PR plans.

Topics include the strategy and planning process, defining audiences, objectives and messages, tactic selection, monitoring and evaluation, harmonisation of PR strategy with overall strategic objectives.

Training consists of incisive briefings from senior PR professionals who have created successful PR strategies for multinationals, governments and NGOs; along with case studies, role plays and workshops to build practical skills.

Elements of this syllabus are subject to change.

Please go to the school's official website for training price and schedule:

Phone:+971 4 3132338

School Address/Venue(s):

Pinnacle PR
Level 41, Emirates Towers
Sheikh Zayed Road
PO Box 31303
Dubai, UAE

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