Training Course:Evaluation and measurement WorkshopSchool/Trainer:Pinnacle PR Dubai Dubai, United Arab Emirates
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-media PR, online measurement, and using specialist agencies. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and practical workshops to build practical skills.
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Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.pinnaclepr.net/dubai
Phone:+971 4 3132338
School Address/Venue(s):
Pinnacle PR Level 41, Emirates Towers Sheikh Zayed Road PO Box 31303 Dubai, UAE
Jobs & Resumes: Dubai Houses & Roommates: Dubai Travel Agencies: Dubai
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Other training courses offered by Pinnacle PR Dubai:
public relations
Media relations
PR strategy and planning
Advanced media relations
Advanced public relations
Advanced public relations strategy
Creativity in PR
Crisis and issues communications
CSR focus: community and employee engagement
CSR: Corporate responsibility
Internal communications
International PR
Online PR
Pitching to the media
Planning and managing PR campaigns
Protocol and etiquette
Spokesperson skills
Stakeholder engagement
Strategic PR skills
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