Evaluation and measurement Workshop

Pinnacle PR Dubai
Dubai, United Arab Emirates

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This course covers the crucial but often neglected function of evaluating the impact of PR activities in order to measure variables like what coverage was generated, how well messages were received, and which tactics worked. Topics include principles of modern evaluation, techniques and technologies to measure success, building evaluation into strategic PR planning, measuring media and non-media PR, online measurement, and using specialist agencies. Training consists of incisive briefings from experienced PR professionals, case studies, role plays and practical workshops to build practical skills.

...''

Elements of this syllabus are subject to change.

Phone:+971 4 3132338

School Address/Venue(s):

Pinnacle PR
Level 41, Emirates Towers
Sheikh Zayed Road
PO Box 31303
Dubai, UAE


Jobs & Resumes: Dubai
Houses & Roommates: Dubai
Travel Agencies: Dubai

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