public relations

Pinnacle PR Brussels
Brussels, Belgium

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Starting out in PR, it is important to understand the full range of tools and tactics available, and the ideas that link them together in strategies that generate results. This course is a thorough grounding the fundamental ideas, tools and tactics of effective PR for all kinds of companies and organisations.

Course content
The core ideas behind modern PR
What is PR? How does it work?
What can it achieve? What are its limits?
The latest tools and tactics
Messages, audiences, stakeholders
PR versus marketing and advertising
Media PR and non-media PR
News values and media relations
Creative news platforms
Press releases: style, format, structure
Press kits: content, uses and importance
Avoiding common & dangerous mistakes
Case studies of successful programmes
The press office: role and organisation
Monitoring, audit and evaluation
...''

Elements of this syllabus are subject to change.

Phone:+32 (0) 2 513 06 33

School Address/Venue(s):

Pinnacle PR
Rue Ducale 83
B-1000 Brussels
Belgium


Jobs & Resumes: Brussels
Houses & Roommates: Brussels
Travel Agencies: Brussels

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