Strategic PR skills

Pinnacle PR Brussels
Brussels, Belgium

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This intensive two-day course is essential for anyone working in PR. Without a clearly defined strategy, PR will fail. This course teaches communications professionals how to create effective PR strategies with realistic and appropriate objectives which are aligned with the organisation’s business objectives.

Course content
1: developing a PR strategy

· Aligning communications with business strategy

· Identifying & monitoring issues

· Identifying & engaging key stakeholders

· Developing objectives, messages & strategic approach

· Choosing the right tactics

· Winning top level support for a PR strategy

2: planning & managing a PR campaign

· Creating & managing a timeline and budget

· The role of the press office �real & virtual

· Media relations & non-media relations tactics

· The importance of creative PR

· Becoming Web enabled �online tools & techniques

· Incorporating other PR disciplines into a campaign

· Running international campaigns

· Measurement & evaluation

...''

Elements of this syllabus are subject to change.

Phone:+32 (0) 2 513 06 33

School Address/Venue(s):

Pinnacle PR
Rue Ducale 83
B-1000 Brussels
Belgium


Jobs & Resumes: Brussels
Houses & Roommates: Brussels
Travel Agencies: Brussels

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