POSTGRADUATE DIPLOMA IN ONLINE MARKETING & ADVERTISING

Event Management Training Ltd
London, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Teacher/Instructor: Event Management Training Ltd. maintains a panel of Qualified & Motivated Subject Experts
Fee: 1,995.00

Course Description:

'' Marketing

Introduction: Introduction to Marketing and the Marketing Concept, Barriers to Marketing Implementation, The Marketing Environment - Political, Economic, Social and Technical Factors, The Market Information System, The Market Research Process - Collecting and Analysing Data, Reporting the Findings.
Practical Activity: Develop a Marketing Research Brief to Identify Strategic Goals within the Marketing Environment

Marketing Management: Marketing Management and Planning, Organisation and Management of the Marketing Department, Corporate Planning, SWOT Analysis, Competitor Assessment and Business Strategy, Product Portfolio Planning - Models and Management, Developing a Marketing Plan - Implementation and Control, Market Segmentation, Targeting and Positioning.
Practical Activity: Write a Marketing Plan to collate all Marketing Activites, Targeting and Positioning. ...''

Elements of this syllabus are subject to change.

Phone:020 7659 2060

School Address/Venue(s):

Premier House
77 Oxford Street, London, England, UK.

Jobs & Resumes: London
Houses & Roommates: London
Travel Agencies: London

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