Master of Marketing

Curtin University of Technology
Perth, WA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This course builds on the curriculum of the graduate certificate and graduate diploma to build your knowledge of the law as it relates to marketing. You will study laws relating to the design of and information on packaging, advertising and selling methods. The legal liability of sellers and manufacturers is also explored.

You will also consider the process of aligning the internal capability of an organisation with the external demands of its environment. Topics in decision-making with respect to policy and strategic issues, objective setting, scenario building, long range planning, creation of corporate identity and structure, growth, acquisition and development, resources and the competitive environment are also covered in detail.

Your studies will be supported by a range of specialist marketing topics chosen to suit your current and future career needs. You will also be given the opportunity to complete an individual research project under the guidance of one of our highly experienced staff.

...''

Elements of this syllabus are subject to change.

Phone:+61 8 9266 9266

School Address/Venue(s):

Kent Street,
Bentley, WA, Australia 6102

Jobs & Resumes: Perth
Houses & Roommates: Perth
Travel Agencies: Perth

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