Marketing Essentials

Australian Institute of Management VIC & TAS
Melbourne, VIC, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This introductory course provides a practical framework to help participants create effective marketing plans that deliver results. Participants are introduced to the key analysis and planning tools that will enable them to identify their customers�needs and deliver value.

Content
Key philosophies of marketing
Brand management
Products and services
Pricing strategy
Distribution strategy
Communication strategy
Evaluation and control of marketing plans

Learning Outcomes
Understand the role and function of marketing within an organisation
Evaluate the marketing mix incorporating brand, product, price, promotion and distribution
Prepare marketing plans to achieve organisational objectives
Apply evaluation and control techniques to marketing plan
...''

Elements of this syllabus are subject to change.

Phone:(613) 9534 8181

School Address/Venue(s):

Australian Institute of Management - Victoria & Tasmania
181 Fitzroy St
PO Box 112
St Kilda Victoria Australia 3181

Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne
Travel Agencies: Melbourne

Search other schools for Marketing Essentials training resources.

Essential Selling Skills
Improving Sales with Emotional Intelligence
Key Account Management
Building Client Relationships
Negotiation for Sales Professionals
Winning Bids and Tenders
Sales Team Management
Manage Customer Service
Exceptional Customer Service
Handling Customer Complaints
Marketing for Managers
Marketing Communication
Accounting for Non Accountants
Finance for Non-Finance Managers
Fundamentals of Finance
Managing Financial Resources
Budgeting
Developing a Business Case
Certificate IV in Training and Assessment

Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 

Tips: You do not need to register before you can use most of our services. You will get a code for each posting ever made on this website. It is the key for you to remove the posting anytime by yourself.