Marketing for Managers

Australian Institute of Management VIC & TAS
Melbourne, VIC, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' A good marketing strategy is crucial to the success of your business. This course is designed to enable practising managers, who are not marketing specialists, to develop a working familiarity with key marketing concepts and contemporary issues and techniques that are relevant to their needs. It will provide you with the understanding needed to make strategic marketing decisions.

Content
Marketing function in the organisation
Sustainability and competitiveness of current products/services
Consumer/customer behaviour
Brand management
Development of a new product or service
Managing services
Pricing strategy
Distribution strategy
Communication strategy

Learning Outcomes
Analyse the marketing function within your organisation and discuss the impact it has on achieving organisational goals and objectives
Examine the sustainability of your products and services within the ever-changing business environment and the impact of market forces on consumer buying behaviour
Evaluate product strategies incorporating considerations of brand, price, promotion and distribution
Critically analyse the new product development process including market research, concept testing, commercialisation and distribution channels
...''

Elements of this syllabus are subject to change.

Phone:(613) 9534 8181

School Address/Venue(s):

Australian Institute of Management - Victoria & Tasmania
181 Fitzroy St
PO Box 112
St Kilda Victoria Australia 3181

Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne
Travel Agencies: Melbourne

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