Marketing Communication

Australian Institute of Management VIC & TAS
Melbourne, VIC, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Organisations in both the private and public sectors know that communicating effectively with their target audiences is critical.

This highly practical course introduces the fundamental concepts of marketing communications. It explores the promotional mix of advertising, direct marketing, public relations, sales promotion and internet marketing.

You will learn how to develop marketing communications strategy and how to measure and evaluate the effectiveness of promotional plans. The importance of Integrated Marketing Communications (IMC) is covered as well as the integration of promotional tools into an IMC campaign.

Content
Analyse the role of communications within an organisation.
Examine the purpose of advertising, direct marketing, public relations, sales promotion and internet marketing.
Develop marketing communications strategy.
Measure and evaluate effectiveness of a marketing communications plan.
Implement and evaluate IMC campaigns

Learning Outcomes
Analyse the marketing communications role within your organisation.
Examine the purpose of the promotional mix.
Develop, measure and implement effective marketing communication strategy.
Implement and measure IMC campaigns.
...''

Elements of this syllabus are subject to change.

Phone:(613) 9534 8181

School Address/Venue(s):

Australian Institute of Management - Victoria & Tasmania
181 Fitzroy St
PO Box 112
St Kilda Victoria Australia 3181

Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne
Travel Agencies: Melbourne

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