Marketing Management

Australian Institute of Management WA
Perth, WA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment.
This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Participants will be able to clearly identify opportunities through evaluating the market, plan research, organise direct marketing opportunities, and review their process.

Content
Identifying opportunities for greater marketing exposure
Evaluating the current marketplace
What makes for a successful ‘marketing mix�
Researching the market
Monitoring marketing activities
Planning and implementing direct marketing strategies.
Learning Outcomes
As a result of attending this program, participants should be able to:
Identify, evaluate and review marketing opportunities
Plan and interpret market research and trends
Plan, implement and monitor direct marketing activities.
...''

Elements of this syllabus are subject to change.

Phone:(618) 9383 8000

School Address/Venue(s):

The Australian Institute of Management
76 Birkdale Street
Floreat
Western Australia 6014

Jobs & Resumes: Perth
Houses & Roommates: Perth
Travel Agencies: Perth

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