Fundamentals of Marketing

Australian Institute of Management SA
Adelaide, SA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This program is designed to provide participants with a sound understanding of the key elements of marketing and a framework for marketing planning.

Content
The marketing concept
Identifying market trends and developments
Quantitative and qualitative market information
Approaches for determining the market for a product/service
The marketing mix: product, price, place, promotion, people
The role of the marketing mix in developing marketing strategy
A framework for developing a marketing plan
Market segmentation techniques
Determining a target market for your product/service
Legal and ethical issues of marketing

Learning Objectives
Conduct and analyse market research
Segment a market
Identify a target market
Plan marketing activities
Implement and manage marketing activities
Review marketing activities
Profile the target audience
Determine and develop a market positioning strategy
Assess the influences of the target market on customer behaviour
Monitor and review marketing performance

...''

Elements of this syllabus are subject to change.

Phone:08 8241 8000

School Address/Venue(s):

Centre for Management Development
180 Port Road
Hindmarsh
South Australia 5007

Jobs & Resumes: Adelaide
Houses & Roommates: Adelaide
Travel Agencies: Adelaide

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