Training Course:Market AnalysisSchool/Trainer:Australian Institute of Management SA
Adelaide, SA, Australia
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This program provides participants with an understanding of critical marketing activities and framework for achieving company goals and improved profits. Participants are introduced to key marketing tools to identify customer needs and develop market plans and products.
Content
Introduction to the formal framework of marketing
Your marketing tools
Key philosophies of marketing
The marketing audit
How to segment markets and choose targets
The importance of buyer behaviour
Introduction to market research
Pricing tactics
How to combine your promotional tools
Understanding the importance of marketing systems
The marketing plan
Learning Objectives
Contribute to effective marketing strategies and plans
Use selected marketing tools
Identify the role and function of marketing within an organisation
Develop a framework for a marketing plan
Interpret trends and market developments
Analyse qualitative results
Report on market data
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.aimsa.com.au/
Phone:08 8241 8000
School Address/Venue(s):
Centre for Management Development
180 Port Road
Hindmarsh
South Australia 5007
Jobs & Resumes: Adelaide
Houses & Roommates: Adelaide
Travel Agencies: Adelaide
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Building Client Relationships
Essential Selling Skills
Fundamentals of Marketing
Key Account Management
Manage Marketing Performance
Manage a Sales Team
Market Profiling
Marketing and Promotion Strategies
Strategic Marketing
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