Market Profiling

Australian Institute of Management SA
Adelaide, SA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This program teaches participants how to investigate the market, select and profile market segments, and establish strategies and implementation tactics.

Content
Identify criteria to segment the market in accordance with the marketing plan
Research and assess information for profiling the market
Use profiling information to segment the market
Select appropriate marketing strategies
Profile the target audience
Develop a positioning strategy

Learning Objectives
Identify criteria to segment the market in accordance with the marketing plan
Research and assess information for profiling the market
Use profiling information to segment the market
Select appropriate marketing strategies
Profile the target audience
Develop a positioning strategy

...''

Elements of this syllabus are subject to change.

Phone:08 8241 8000

School Address/Venue(s):

Centre for Management Development
180 Port Road
Hindmarsh
South Australia 5007

Jobs & Resumes: Adelaide
Houses & Roommates: Adelaide
Travel Agencies: Adelaide

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