Marketing and Promotion Strategies

Australian Institute of Management SA
Adelaide, SA, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' The use of various forms of media to communicate marketing strategy can prove an expensive investment. This program explores marketing communication options that will maximise returns on communication investments.

Content
Key elements of marketing: product, price, promotion and place/distribution
The role of advertising, sales promotion, public relations and publicity within the marketing communication strategy
Measuring and evaluating effectiveness of marketing communications
Case studies in promotions management
Building effective marketing communications goals and objectives

Learning Objectives
Identify key elements of the marketing and promotion strategies process
Define and develop marketing communications goals and objectives
Identify and define the role of promotion in the organisation’s marketing strategy and establish appropriate budgets
Prepare an integrated marketing communication plan
...''

Elements of this syllabus are subject to change.

Phone:08 8241 8000

School Address/Venue(s):

Centre for Management Development
180 Port Road
Hindmarsh
South Australia 5007

Jobs & Resumes: Adelaide
Houses & Roommates: Adelaide
Travel Agencies: Adelaide

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