Training Course:Strategic MarketingSchool/Trainer:Australian Institute of Management SA
Adelaide, SA, Australia
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' This program helps participants to develop skills in identifying new marketing opportunities, monitoring when market changes occur, adjusting appropriately to those changes and creating an implementation plan in a way that continues progress.
Content
Researching potential new markets
Exploring innovative approaches and creative ideas for their business potential
Assessing the impact of external factors on marketing opportunities
Evaluating each component of the marketing mix
Marketing mix decisions linked to organisational, strategic and marketing objectives
Learning Objectives
Identify and investigate marketing opportunities
Evaluate required changes to current marketing operations
Evaluate the significance of each component of the marketing mix and their interrelationships
Determine the marketing mix for specific markets
Monitor and adjust a marketing mix
Identify market research needs
Define market research objectives
Define data gathering approaches
Develop market research plan
...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.aimsa.com.au/
Phone:08 8241 8000
School Address/Venue(s):
Centre for Management Development
180 Port Road
Hindmarsh
South Australia 5007
Jobs & Resumes: Adelaide
Houses & Roommates: Adelaide
Travel Agencies: Adelaide
Search other schools for Strategic Marketing training resources.
Other training courses offered by Australian Institute of Management SA:
Building Client Relationships
Essential Selling Skills
Fundamentals of Marketing
Key Account Management
Manage Marketing Performance
Manage a Sales Team
Market Analysis
Market Profiling
Marketing and Promotion Strategies
Bridging the Gap BSZ to TAA
Certificate IV in Training and Assessment
Design Learning
Flexible Diploma of Training and Assessment
The Australian Training Environment
Train the Trainer
Training Delivery Skills
Training Needs Analysis
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