Training Course:Marketing AuditSchool/Trainer:Australian Institute of Management Qld & NT
Brisbane, Gold Coast, QLD, Australia
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' Marketing audits are an essential activity for organisations to perform on a regular basis to determine what market or markets they are in, who their customers are and what marketing activities are being performed and with what results. A marketing audit is an input to marketing and strategic planning.
Content
The role marketing planning plays in an organisation’s planning cycle
Determining the criteria and priorities for a marketing audit
External environmental factors
The format of the marketing audit
Conducting an external marketing audit
Conducting an internal marketing audit
Preparing the audit report
Learning Outcomes
Use the marketing plan to inform the marketing audit
Develop criteria for the marketing audit
Create the marketing audit tools
Conduct external and internal marketing audits
Prepare a marketing audit report ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.aimqld.com.au/
Phone:+ 61 7 3227 4888, +61 7 5562 5002
School Address/Venue(s):
Corner Boundary & Rosa Streets
Spring Hill Qld Australia 4000
Level 1, Suite 107
Eastside
232 Robina Town Centre Drive
Robina Qld Australia 4226
Jobs & Resumes: Brisbane, Gold Coast
Houses & Roommates: Brisbane, Gold Coast
Travel Agencies: Brisbane, Gold Coast
Search other schools for Marketing Audit training resources.
Other training courses offered by Australian Institute of Management Qld & NT:
Project Management Fundamentals
Project Management Integration
Continuous Improvement Management
Innovation for Managers
Innovation in the Workplace
Managing Change
Quality and Continuous Improvement
Quality Management and Process Improvement
Client Relationships
Essential Selling Skills
Evaluating Marketing Performance
Exceptional Customer Service
Fundamentals of Marketing
Customer Service
Managing Marketing
Personal Sales Performance
Managing Sales Team
Marketing Products and Services
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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