Evaluating Marketing Performance

Australian Institute of Management Qld & NT
Brisbane, Gold Coast, QLD, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This program explores topics such as communicating marketing plans to others, coordinating promotional and sales activities, monitoring campaign progress, changing tactics and reviewing marketing plan effectiveness. The program will ensure participants possess the skills necessary to turn a conceptual plan into day-to-day marketing activities.

Content

Prioritising marketing strategies

Identifying marketing resources

Monitoring marketing decisions against marketing policies and objectives

Monitoring marketing results and revenue against budgets and costs

Analysing customer reactions, satisfaction and feedback and identifying trends

Evaluating the target market and market segment in line with customer characteristics

Learning Outcomes

Implement marketing strategies

Compare each element of the marketing mix against targets

Evaluate marketing performance and make recommendations for improvement

Review customer requirements

Review and confirm market demand

Review product/service features relevant to changing customer requirements ...''

Elements of this syllabus are subject to change.

Phone:+ 61 7 3227 4888, +61 7 5562 5002

School Address/Venue(s):

Corner Boundary & Rosa Streets
Spring Hill Qld Australia 4000

Level 1, Suite 107
Eastside
232 Robina Town Centre Drive
Robina Qld Australia 4226

Jobs & Resumes: Brisbane, Gold Coast
Houses & Roommates: Brisbane, Gold Coast
Travel Agencies: Brisbane, Gold Coast

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