Training Course:Fundamentals of MarketingSchool/Trainer:Australian Institute of Management Qld & NT
Brisbane, Gold Coast, QLD, Australia
Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced
Course Description:
'' There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analysing and defining a target market and planning and implementing marketing strategies.
Content
The marketing concept
Conducting market research and presenting findings
Identifying market trends and developments
Quantitative and qualitative market information
Approaches for determining the market for a product/service
The marketing mix: Product, Price, Place, Promotion, People
Market segmentation techniques
Determining a target market for your product/service
Reviewing the marketing mix
Legal and ethical issues of marketing
Learning Outcomes
Segment a market
Identify a target market
Determine and develop a market positioning strategy
Assess the influences of the target market on customer behaviour
Identify the role of the marketing mix in developing marketing strategy
Use a framework for developing a marketing plan
Monitor and review marketing performance ...''
Elements of this syllabus are subject to change.
Please go to the school's official website for training price and schedule:
http://www.aimqld.com.au/
Phone:+ 61 7 3227 4888, +61 7 5562 5002
School Address/Venue(s):
Corner Boundary & Rosa Streets
Spring Hill Qld Australia 4000
Level 1, Suite 107
Eastside
232 Robina Town Centre Drive
Robina Qld Australia 4226
Jobs & Resumes: Brisbane, Gold Coast
Houses & Roommates: Brisbane, Gold Coast
Travel Agencies: Brisbane, Gold Coast
Search other schools for Fundamentals of Marketing training resources.
Other training courses offered by Australian Institute of Management Qld & NT:
Innovation for Managers
Innovation in the Workplace
Managing Change
Quality and Continuous Improvement
Quality Management and Process Improvement
Client Relationships
Marketing Audit
Essential Selling Skills
Evaluating Marketing Performance
Exceptional Customer Service
Customer Service
Managing Marketing
Personal Sales Performance
Managing Sales Team
Marketing Products and Services
Strategic Marketing
Business Acumen
Contemporary Leadership
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