Managing Marketing

Australian Institute of Management Qld & NT
Brisbane, Gold Coast, QLD, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Marketing is a diverse and sophisticated discipline. This program provides underpinning theory that enables participants to further develop their marketing expertise. It is especially recommended for those holding or seeking senior or general management positions who require knowledge of the role of marketing in an organisation without being functionally responsible for it.
Content

Introduction to marketing and the marketing concept

Marketing elements

Consumer behaviour

Product and people

Price and place

Communication and promotion

Market information and market research

The integrated marketing mix

The marketing planning process

Services marketing

E marketing

Global marketing

Learning Outcomes

Understand and apply the concepts, core principles, theories, functions and terminology of the marketing discipline

Identify and analyse the role and responsibilities of marketing within contemporary organisations

Understand and evaluate the full range of marketing sub-disciplines and the unique perspectives and effectiveness of the marketing practices in each

Assess the scope and role of market research in effective managerial decision making

Understand and analyse the complexity of marketing environments and the effect of that complexity in marketing decisions

Evaluate and apply marketing concepts and models and identify their influence in the marketing mix

Develop a marketing brief

Devise and implement marketing research methodologies in the formulation of a marketing plan
...''

Elements of this syllabus are subject to change.

Phone:+ 61 7 3227 4888, +61 7 5562 5002

School Address/Venue(s):

Corner Boundary & Rosa Streets
Spring Hill Qld Australia 4000

Level 1, Suite 107
Eastside
232 Robina Town Centre Drive
Robina Qld Australia 4226

Jobs & Resumes: Brisbane, Gold Coast
Houses & Roommates: Brisbane, Gold Coast
Travel Agencies: Brisbane, Gold Coast

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