Marketing Strategies

Australian Institute of Management NSW & ACT
North Sydney, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' An intensive program which focuses on the planning and implementation of marketing strategies to ensure business unit and organisation success. Participants will learn how to align marketing opportunities to their organisation’s strategic objectives by analysing internal and external market forces. The vital factors in communicating and implementing marketing initiatives will be explored as will the important aspects of monitoring and evaluating marketing progress for continuous improvement. By the conclusion of the program participants will develop the knowledge and skills to confidently link marketing opportunities with their organisation’s strategic plan to ensure business opportunity is maximised.

Learning outcomes

Briefly explain marketing fundamentals and how marketing relates to business objectives and sales.
Explain how to assess the current market situation and a company’s position in the marketplace.
Predict likely trends that will impact on the company’s products and / or services.
Find ways to design creative and effective marketing strategies.
Describe how to ensure the successful implementation of a marketing plan.

Course content

Marketing, what’s it all about.
How marketing relates to sales and the strategic plan.
The marketing mix and marketing tools.
Developing a competitive strategy.
Legislation.
The strategic planning model.
A creative approach to marketing.
Assessing the market and company.
Setting assumptions and objectives.
The steps and decision making process to developing suitable marketing strategies.
Planning the implementation.
Writing and reviewing a marketing plan.
Implementing the marketing plan.
Coordinating and monitoring the marketing effort.
Adapting the marketing strategy. ...''

Elements of this syllabus are subject to change.

Phone:02 9956 3030

School Address/Venue(s):

Australian Institute of Management NSW
215 Pacific Highway
North Sydney NSW Australia 2060

Jobs & Resumes: North Sydney
Houses & Roommates: North Sydney

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