Marketing Practice

Australian Institute of Management NSW & ACT
North Sydney, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This program is a single unit of the Graduate Diploma and Graduate Certificate in Management Practice. It offers managers the opportunity to enhance their skills in a particular field without committing to a full post-graduate program. The practical nature of the content and learning gained through interaction with fellow students will ensure immediate benefits to performance in the workplace. This program is designed to enable candidates to develop a working familiarity with key marketing concepts and contemporary issues and techniques that are relevant to the needs of practising managers. Strategic marketing issues and their relevance to general management will be examined. The program takes a practical approach to advanced marketing concepts and explores ways in which product, price, promotion and distribution strategies can benefit companies and satisfy customer needs. Consideration is also given to vital aspects such as the marketing communications mix, value-added marketing and business to business marketing. Marketing as a business discipline involves an understanding of the choices of the ’products’ and ’markets’ within which the firm will operate. Consequently, marketing performs a critical function in the management of modern organisations and in shaping their strategic directions. Principal issues to be explored include:
The marketing concept and the changing role of marketing management.
The relevance of marketing theory to the contemporary Australian business environment.
Marketing strategy planning and development.
Understanding the -market and competitors,marketing design and decision making,the broadening role of marketing.
The impact of changing technology on marketing,the application of marketing in "non-traditional" contexts.
...''

Elements of this syllabus are subject to change.

Phone:02 9956 3030

School Address/Venue(s):

Australian Institute of Management NSW
215 Pacific Highway
North Sydney NSW Australia 2060

Jobs & Resumes: North Sydney
Houses & Roommates: North Sydney

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