Marketing (Certificate) (Diploma) (Master Degree)

Charles Sturt University
Albury-Wodonga, Bathurst, Dubbo, Orange, Wagga Wagga, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Master of Marketing
The Master of Marketing provides an in-depth program for professionals from marketing and other areas who are looking to enhance their marketing knowledge and skills and respond to changes in the marketing environment.

A comprehensive range of marketing subjects is offered with some flexibility to enable students to tailor their program to their particular needs. The program is designed to enable students to draw on their workplace experience and enhance their marketing practice through engagement with theoretical frameworks and emerging debates in the marketing discipline.

Upon completion of this program graduates will be able to:

design and implement marketing programs across all types of marketing environments
specify, evaluate and interpret information used for addressing marketing problems
link their marketing disciplinary knowledge with knowledge in other fields of business and enact this knowledge in specific workplace situations
adapt their marketing disciplinary knowledge in a range of subjects areas to the changing marketing environment
Graduate Certificate in Marketing
The Graduate Certificate in Marketing provides an entry point for graduates from non-business disciplines who wish to undertake a short program of study that will develop their capabilities in foundational areas of marketing.

This program also provides a pathway for students with significant industry experience who do not hold an undergraduate degree. Students who successfully complete the Graduate Certificate in Marketing are eligible to progress to the Master of Marketing.

Upon completion of the Graduate Certificate program graduates will be able to:

understand the nature of marketing and marketing management
design and implement marketing programs across a variety of marketing contexts
understand the individual, social, organisational and cultural factors that influence customer behaviour and decision making
specify, evaluate and interpret information used for addressing marketing problems
...''

Elements of this syllabus are subject to change.

Phone:+ 61 2 6338 6077, 1800 334 733

School Address/Venue(s):

Albury-Wodonga (02) 6051 6000
Bathurst (02) 6338 4000
Dubbo (02) 6885 7300
Orange (02) 6365 7555
Wagga Wagga (02) 6933 2000

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