Graduate Certificate in Marketing

Curtin Sarawak Malaysia
Miri, Sarawak, Malaysia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' In this course you will study consumer theory, considering how consumers function, what motivates them and how they can be influenced. You’ll explore competitive marketing strategies, considering strategic planning and formal planning methods. You will also undertake a marketing research project, acting as both the client designing the research purpose and objectives, and the researcher designing the research study, sample size, questionnaire, data analysis and reporting.

...''

Elements of this syllabus are subject to change.

Phone:+60 85 44 3939

School Address/Venue(s):

Curtin University of Technology,
Sarawak Campus Malaysia,
CDT 250, 98009 Miri,
Sarawak, Malaysia.


Jobs & Resumes: Miri
Houses & Roommates: Miri

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