Marketing and Advertising

Curtin Singapore
Singapore, Singapore

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' This course is taught in association with our partner MIS. This double major is designed to provide students with an understanding of the principles and processes of advertising, and other forms of communication. This sets the pathway for students seeking careers in the advertising and media fields. The emphasis in this major is on marketing planning and strategy formulation, including strategies for advertising and integrated marketing communications. This program is accredited by the International Advertising Association (IAA) - one of the leading global organisations in the field with members in 93 countries and 61 chapters worldwide. ...''

Elements of this syllabus are subject to change.

Phone:+65 6593 8000

School Address/Venue(s):

90 and 92 Jalan Rajah,
Singapore 329162

Jobs & Resumes: Singapore
Houses & Roommates: Singapore
Travel Agencies: Singapore

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