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Training Course:

Strategic Management

School/Trainer:

Macquarie Graduate School of Management
Sydney, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Our business environments have never been tougher: competition is fiercer; customers are more demanding; and technology and information are changing faster. Of Australia’s top 100 companies in 1990, fewer than a third remain today. Average life expectancy on America’s S&P 500 index is now less than 10 years.

Making the right strategic decision early is the critical difference. This program develops the skills and knowledge to gain and hold competitive advantage and reap financial rewards.

Management is moving from an art to a science, demanding skills and knowledge that were not needed before. To survive, to grow and to win, organisations need managers who can analyse the situation and build game plans they can implement in tough and changing environments. This program is one of the most successful executive education programs offered by the School.

Content

As a four day residential, the program develops an innovative and practical strategic management framework. It analyses the competitive environment, assesses the competitive capabilities of your organisation and other players, and builds strategic alternatives. The program analyses the present and assesses the forces going forward, allowing senior executives to lead their organisations into the future.

The program blends theory with practicality and modern, Australasian case studies.

On the program, you participate with other senior executives, facilitated by leading presenters with many years experience in teaching MBA and executive education as well as being consultants and practitioners.

Your resources will include extensive reference notes and current readings, a practical workbook and real-life examples.

The outcome is a sound understanding of strategic concepts and analysis, gained via practice at developing appropriate strategic alternatives.

Topics

Need for strategy and innovative management to lead into the future
Frameworks for analysing the attractiveness of industries: now and into the future
Understanding industry profitability
Creating outstanding value for shareholders
Corporate capability platforms
Strategic positioning in a rapidly changing environment
Picking the trends ahead of the pack
Industry competitiveness and retaliation
Co-creating value with customers: the value proposition
Co-opetition with competitors
Entering markets
Defending your position
Growth and diversification
Developing and implementing cohesive strategies and tactics
Creating your strategic future
...''

Elements of this syllabus are subject to change.

Please go to the school's official website for training price and schedule:
http://www.mgsm.edu.au/

Phone:+612 9850 9017

School Address/Venue(s):

MGSM
Macquarie University
NSW 2109 Australia

Jobs & Resumes: Sydney
Houses & Roommates: Sydney
Travel Agencies: Sydney

Search other schools for Strategic Management training resources.




Other training courses offered by Macquarie Graduate School of Management:

Foundations of General Management
Motivating and Managing Talent in Challenging Times
Managing Innovation, Change and Growth
Inspiring Change
Strategic Management Program for the Public Sector
Supply Chain
Leadership Development
Human Resource Leadership
Women in Leadership
Managing Yourself to Manage Others
Persuading for Results - Critical Negotiation Skills
Present - Communicate - Influence
Financial Decision Making
Managing Risk


Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
 


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