Present - Communicate - Influence

Macquarie Graduate School of Management
Sydney, NSW, Australia

Course Format: Classroom | E-learning | Virtual Class | Online/Live | On-site/In-house | Blended | Self-paced

Course Description:

'' Professional presentations as a means to communicate, influence and persuade are an important element of modern managerial practice. The Present - Communicate - Influence program is a two-day, highly interactive management development program that is ideal for executives who wish to significantly improve their persuasive speaking skills.

In today’s working environment, perhaps no skill is more important to a leader than their ability to persuade others to achieve organisational objectives.

The capacity to persuade can lead to organisational and personal success. A highly persuasive presentation can often be the inspiration for support, the initiator of change, the motivator of increased effort and the key to sales success.

Why such an intense focus on persuasion? Persuasiveness is a skill every presenter needs. In business, every presentation is an attempt to persuade, whether you are trying to convince a client to buy your product, get a roomful of employees to adopt new methods, or to communicate a new strategic direction to your entire organisation. To be an effective communicator you have to be a skilled persuader.

Content

Recent research shows that skilled persuaders are regarded as having charismatic qualities and high credibility. Individuals who possess the skills of persuasion tend to have greater success.

This intensive two day program is about persuasion - how you can convince others to willingly change their attitudes or behaviour in order to accomplish chosen goals. The program takes the view that every person has an inherent ability to persuade others. The key to greater success is the ability to use these skills systematically.

The aim of the program is to provide you with the knowledge, skills and techniques to become a more effective and persuasive presenter. The content is based on verifiable facts about how the persuasion process works.

Fortunately, a vast body of research exists on how and why people are persuaded to act. Using this body of knowledge, the program will help you to develop your skills to become a proficient presenter and equip you with the knowledge and techniques to systematically apply your powers of persuasion.

The program, however, is not simply a public speaking course. The principles of persuasion certainly apply to public speaking, but they also apply to written communication, one-to-one and small group communication - where most persuasion takes place every day.

Topics

Audience psychology
Audience types and ability to persuade
How context affects persuasion
Planning for persuasion
Setting your objective
Developing persuasive arguments
Predicting and handling
Rebuttals
Structuring and framing for persuasive impact
Persuasive techniques ...''

Elements of this syllabus are subject to change.

Phone:+612 9850 9017

School Address/Venue(s):

MGSM
Macquarie University
NSW 2109 Australia

Jobs & Resumes: Sydney
Houses & Roommates: Sydney
Travel Agencies: Sydney

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