Balanced Scorecard and Strategy Maps: An Introduction to these Management tools

UNICOM
London, Uxbridge, Middlesex, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' To manage business performance you need to understand where your organisation is, where it is going and what needs to be done to get it there. Without a performance management and measurement system it is impossible to address these three fundamental issues.

Objectives
Performance measures not only enable executives to track whether the organisation they are managing is moving in the right direction; measures are also an important motivator and strongly influence people’s behaviour. Performance measurement systems can be used to align people’s action with the organisation’s strategy. What gets measured gets done.

As a result measures are proving to be a powerful means of translating strategy into action and ensuring that all action is strategy focused. However, the strength of the Balanced Scorecard is also its weakness - get the implementation wrong and your organisation moves into the wrong direction. This is why it is vital to understand how to create a scorecard that works.

The latest data suggests that over 60% of the largest US firms are using measurement frameworks, such as the Balanced Scorecard, to manage their performance. This workshop is designed to explain the background, rationale and benefit of Balanced Scorecard and will be an introduction to this popular management tool. Participants will learn about the four perspectives of the Balanced Scorecard:

Financial Perspective
Customer Perspective
Internal Processes Perspective
Innovation and Learning Perspective
Furthermore, delegates will learn about how to create a Balanced Scorecard and how to ensure the link with strategic objectives. This will enable you to translate your strategy into actionable and measurable objectives. The workshop will cover the development of strategy maps as powerful tools to visualise and communicate strategic direction.

Finally the workshop will cover how organisations can implement the Balanced Scorecard successfully and how to avoid pitfalls and steer around obstacles.

Bernard Marr will explain how to make better use of the performance data organisations collect and address how Balanced Scorecard software application can help with this process. Many organisations spend too much time collecting data but not enough time extracting valuable insight from the data.

Overall the workshop is designed to give participants an introduction to and a thorough understanding of the Balanced Scorecard and Strategy Maps as tools to make the strategy part of everyone’s daily job in order to ensure strategic focus and competitive advantage.





Key Points
The Balanced Scorecard - background; definitions; rationale and benefits
Scorecard Criteria and Architecture - how to build a scorecard which is strategically aligned?
Measuring Non-Financials - why and how do we measure non-financial performance drivers?
Strategy Maps - how to translate your strategy into action?
Strategy Focused Organisation - what are the criteria for a successful implementation?
Value from Measurement - how to get real strategic value from your performance data?
The role of software applications in a BSC implementation - what can they really deliver?




Comments of our past attendants
This seminar was important for me to gain an understanding of BCS. This has been Achieved
Better than most. relevant to the current economic climate. UNILEVER
Would definitely recommend this. It was through, met all my objectives and was delivered in a totally professional way. Very enjoyable. CABINET OFFICE



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Phone:+44 (0)1895 256484

School Address:

UNICOM R&D House
One Oxford Road
Uxbridge, Middlesex
UB9 4DA, UNITED KINGDOM

Tel: +44 (0)1895 256484
Fax: +44 (0)1895 810201
Email: info@unicom.co.uk

Jobs & Resumes: London, Uxbridge
Houses & Roommates: London, Uxbridge

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