Tourism and the Hospitality Industry

Professional Development Institute of Tourism
Parksville, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This course takes a cross-disciplinary approach to examine the many facets of tourism. The social science perspective provides students with the kind of practical knowledge that can effectively be applied to the hospitality industry. The course also provides advanced information that can serve as a bridge to further analysis or study.

Evaluation: The student must complete twelve basic, self-scoring review quizzes, four progress test, and a comprehensive final examination.

Learning Resources: Tourism and the Hospitality Industry, by:
Joseph D. Fridgen, Ph.D.

Learning Objectives: At the completion of this course, students should be able to:

1. Trace the history of tourism from prehistoric to modern times.
2. Discuss how basic psychological principles such as perceptions and
attitudes affect tourism.
3. Compare different types of motivation in terms of their application to
tourism.
4. Examine how personality, values, and life styles affect tourism.
5. Analyze various social and cultural impacts associated with tourism.
6. Distinguish between international and domestic tourism.
7. Compare the characteristics, tendencies, and travel patterns of travelers
from different parts of the world.
8. Explain fundamental economic principles as they apply to tourism.
9. Examine the relationship between tourism and the environment.
10. Compare various forms of tourism—particularly mass and alternative
tourism.
11. Identify and describe basic services available to travelers, such as
accommodations and transportation.
12. Differentiate between tourism planning and tourism development, and
describe the relationship between the two.
13. Discuss tourism planning and development at federal, state, regional, and
local levels.
14. Describe the essentials of a tourism marketing plan.
15. Outline basic marketing strategies and objectives.
16. Recognize the difference between marketing products and marketing
services.
17. Discuss the various components of the tourism marketing mix.
18. Distinguish between internal and interactive marketing by describing
basic components of each.
19. Explain the importance of marketing research.
20. Discuss various methods of research including observation, interviews,
surveys, and the use of consultants.
21. Compare public sector and private sector tourism policy.
22. Trace U.S. tourism policy from the turn of the century to the present.
23. Identify key legislation, associations, organizations, and compacts which
advance both domestic and international tourism.
...''

Phone:250-248-2010

School Address:

Professional Development Institute of Tourism
P. O. Box 278, Suite 2 - 141 Memorial Avenue
Parksville, British Columbia, CANADA, V9P-2G4
Phone 250-248-2010
Fax 250-248-9413

Jobs & Resumes: Parksville
Houses & Roommates: Parksville

Front Office Procedures
Housekeeping Management
Security and Loss Prevention Management
Hospitality Industry Computer Systems
Hospitality Supervision
Quality Sanitation Management
Food & Beverage Service
Planning and Control for Food & Beverage Operations
Bar & Beverage Management
Marketing of Hospitality Services
Hospitality Sales & Marketing
Convention Management and Service
Basic Financial Accounting for the Hospitality Industry
Managerial Accounting for the Hospitality Industry
Managing for Quality in the Hospitality Industry
Training for the Hospitality Industry
Human Resources Management
Contemporary Club Management

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