Training Course:Hospitality Sales & MarketingSchool/Trainer:Professional Development Institute of Tourism
Parksville, British Columbia, Canada
Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced
Course Description:
'' This course is designed to provide students with a solid background in hospitality sales, advertising, and marketing. The textbook’s main focus is on practical sales techniques for selling to targeted markets.
Evaluation: The student must complete fourteen basic self-scoring review quizzes, four progress tests and a comprehensive final examination.
Learning Resource: Hospitality Sales and Marketing, Third Edition,
James R. Abbey, Ph.D., CHA
Learning Objectives: At the completion of this course, students
should be able to:
1. Summarize major trends affecting the hospitality industry.
2. Distinguish marketing from selling.
3. Discuss in general terms the benefits of a marketing plan.
4. Summarize the typical positions in a sales office.
5. Describe several types of personal sales calls.
6. Describe the basics of good telephone communication.
7. Discuss internal marketing and sales.
8. Identify catering department responsibilities and personnel.
9. Identify and explain common advertising strategies.
10. Identify three groups of frequent business travelers.
11. Discuss baby boomers and other individual leisure travelers
12. Identify three types of travelers served by travel agents
13. Describe types of association and corporate meetings.
14. Describe how properties can meet the needs of travelers with disabilities ...''
Please go to the school's official website for training price and schedule:
http://www.pdit.ca/
http://www.pdit.ca/courses/HTM472.htm
Phone:250-248-2010
School Address:
Professional Development Institute of Tourism
P. O. Box 278, Suite 2 - 141 Memorial Avenue
Parksville, British Columbia, CANADA, V9P-2G4
Phone 250-248-2010
Fax 250-248-9413
Jobs & Resumes: Parksville
Houses & Roommates: Parksville
Other training courses offered by Professional Development Institute of Tourism:
Housekeeping Management
Security and Loss Prevention Management
Hospitality Industry Computer Systems
Hospitality Supervision
Quality Sanitation Management
Food & Beverage Service
Planning and Control for Food & Beverage Operations
Bar & Beverage Management
Tourism and the Hospitality Industry
Marketing of Hospitality Services
Convention Management and Service
Basic Financial Accounting for the Hospitality Industry
Managerial Accounting for the Hospitality Industry
Managing for Quality in the Hospitality Industry
Training for the Hospitality Industry
Human Resources Management
Contemporary Club Management
Facilities Management
International Hotel Management
Notice: The course description on this page was captured from the Internet as historical reference or submitted by visitors. It was archived statically and not updated from day to day.
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