International Hotel Management

Professional Development Institute of Tourism
Parksville, British Columbia, Canada

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' Provides the background every graduate will need in today’s rapidly changing global marketplace. It prepares students to plan, develop, market, and manage hotels in the international arena. It gives students a solid foundation for understanding and managing cultural diversity in the workplace, and underscores the importance of protocol in international interactions.

Evaluation: The student must complete fourteen, self-scoring review quizzes, four progress test, and a comprehensive final examination.

Learning Resource: International Hotel Management, by
Chuck Y. Gee.

Learning Objectives: At the completion of this course, students should
be able to:
1. Describe the factors that have contributed to globalization and a global
economy.
2. Summarize the composition, size, and growth of international tourism
and lodging.
3. Outline the factors affecting international hotel expansion into European,
North American, Middle Eastern, and Asian-Pacific markets.
4. Identify and describe various barriers to travel, including those affecting
travelers and those affecting businesses dealing with travelers.
5. Describe affiliation options available to hotel companies, and explain
affiliation considerations.
6. Outline problems and concerns associated with multinational operations.
7. Identify the members and responsibilities of the international hotel
development team, and explain why local representation and expertise
are often critically important.
8. Identify the infrastructure and labour concerns that developers of
international hotels often must address and the various ways in which
they may address them.
9. Outline the potential problems associated with building a hotel in a
cross-cultural environment and with misunderstanding foreign business
practices.
10. Contrast the positive effects of cultural diversity in the workplace with the
negative effects, and identify important considerations in managing
diversity.
11. Explain why it is important for hotel operators to follow business protocol,
and identify some of the complications in cross-cultural negotiating.
12. Describe several of the issues and policy matters that affect the selection
and use of expatriate personnel, and understand advantages and
disadvantages of hiring local nationals instead of expatriates.
13. Describe how to evaluate a candidate for foreign assignment and the
dimensions involved in acculturation.
14. Outline the general goals of international human resource management
and list the three main types or groupings of IHRM activities and their
components.
15. Identify and briefly describe several classification systems in use today.
16. Summarize the development of an international marketing strategy and
describe the role of travel agents in the hotel booking process.
17. Identify, define, and explain several factors and developments that are
likely to affect the nature and pace of globalization in the travel, tourism,
and lodging industry in the years to come.
...''

Phone:250-248-2010

School Address:

Professional Development Institute of Tourism
P. O. Box 278, Suite 2 - 141 Memorial Avenue
Parksville, British Columbia, CANADA, V9P-2G4
Phone 250-248-2010
Fax 250-248-9413

Jobs & Resumes: Parksville
Houses & Roommates: Parksville

Marketing of Hospitality Services
Hospitality Sales & Marketing
Convention Management and Service
Basic Financial Accounting for the Hospitality Industry
Managerial Accounting for the Hospitality Industry
Managing for Quality in the Hospitality Industry
Training for the Hospitality Industry
Human Resources Management
Contemporary Club Management
Facilities Management
International Human Resource Management in the Hospitality Industry
Resort Management and Development
Managing Food Production

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