Writing For The Web

GBdirect Ltd
London,Leeds,Birmingham,Coventry,Edinburgh,Glasgow, United Kingdom

Course Format: Classroom | E-learning | Virtual Class | Online | On-site | Blended | Self-paced

Course Description:

'' This one- or two-day training course in Writing for the web aims to provide web content authors and contributors with the fundamental skills and knowledge to express themselves effectively in the web environment. In addition to highlighting the distinctive features of web audiences, web content, web page structure and web writing styles (registers), it also addresses the practical tensions, trade-offs and workarounds involved in realising different web writing objectives.

Course Objectives
By the end of this course you should be able to:

Understand the key issues and decisions involved in writing for the web
Write website content which is appropriate for and targeted at different types of reader
Communicate different types of information appropriately on the web
Order or sequence content to speed readers to their ultimate goals
Structure information effectively for onsite and offsite readers
Write modularised content which can be shared, re-used and minimises duplication
Write web text which helps rather than hinders user navigation
Write texts which are differentiated and help user search
Write content which lets users access content in the way that suites them best
Write easily maintainable and revisable content
Minimise confusion among readers
Minimise unwanted queries from readers
Target Audience
Anyone writing for the web, whether on public websites, private intranets, or web application interfaces.
Copywriters
Journalists
Marketing and communications professionals
Public relations (PR) staff
Web designers
Course Prerequisites
A reasonably good command of written English is expected
Technical knowledge of HTML, XHTML, CSS and other web standards is not required
Essential, content-related, aspects of these standards (e.g. document structure, metadata, separation of content from presentation, etc) will be covered in the course.
Course Delivery
The one-day version of this instructor-led course in writing for the web is quite intensive. Exercise sessions examine good and bad practice on public websites. While the scope for hands-on writing exercises is greater on the two-day version of this course, the one-day course typically provides an opportunity to practice the skills covered and receive constructive feedback from the trainer.

...''

Phone:0800 651 0338, +44 (0)870 200 7273

School Address:

GBdirect Ltd
Training Division
Leeds Innovation Centre
103 Clarendon Road
LEEDS
LS2 9DF
West Yorkshire
United Kingdom


Jobs & Resumes: London, Leeds, Birmingham, Coventry, Edinburgh, Glasgow
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